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    <title>93f13c26srmassagecc25b269</title>
    <link>https://www.sportsmassage-works.com</link>
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      <title>Rotator Cuff Tendinitis</title>
      <link>https://www.sportsmassage-works.com/post-titled9b3237a1ad4a000</link>
      <description />
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                    How often do we feel sore in our shoulder, have difficulty brushing our hair, reaching up or even it being sore when lying on it.  Well this could be the cause of Rotator Cuff tendinitis.  This results in the rotator cuff becoming inflamed and potentially swollen.  
  
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  TREATMENT:  Don't leave it!  You can ICE it to help bring down inflammation but the aim would be to rest and heal the area followed by strengthening it again.  You must find adequate recovery time between athletic activities and strength training to help avoid further injury. Gentle stretches and movement helps to keep muscles flexible and mobile but get professional guidance on exercises.  Finally massage is great way to ease muscular tension around the shoulder and arm, so regular treatments will also help.
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      <pubDate>Fri, 07 Feb 2020 14:30:07 GMT</pubDate>
      <author>websitebuilder@yell.com</author>
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      <title>MYOFASCIAL RELEASE</title>
      <link>https://www.sportsmassage-works.com/myofascia-releasedae25e21</link>
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  What is it?

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                    Having recently been on a course about this, I found it very interesting to learn that fascia is described as a "spiders web" as it is entwined throughout the body.  It is also described as a fibrous network of collagen (protein) and Elastin fibres (Elastin is 


  
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    &lt;!--StartFragment--&gt;                          a protein forming the main constituent of elastic connective tissue, found especially in the dermis of the skin).  These are enclosed by a fluid called ground substance, which interestingly, permeates the entire body.  Fascia has the ability to move and stretch, but with trauma, it can become dehydrated (losing lubrication),  
  
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    &lt;!--StartFragment--&gt;                          hard or even "stuck".  As we've all experienced, if we remain in a certain position for a long period of time, we can get "knots" - this can also be a result of fascia binding up and laying down further collagen, but if we move around more often, the collagen will take up more Elastin, allowing more flexibility.  
  
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  How does this help with massage?  Well Myofascial Release (MFR) is a therapy that focuses on pain, tension, soft tissue dysfunction as well as  holding patterns.  Muscles have memory and so does fascia, so the treatment here involves unlocking memory patterns by using gentle sustained pressure which can be held for at least 2-3 minutes or more to allow fascia to free up and realign itself.  This is why this sort of therapy cannot be rushed, and both therapist and client need to be patient whilst the fascia releases.
  
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  I've used this prior to massaging my clients and is very effective way of releasing fascia before working on the intrinsic
  
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    &lt;!--EndFragment--&gt;                           or deeper muscle areas.  Sometimes muscles won't release because the fascia has lost its lubrication and alignment, so doing some MFR before you get into massaging is a great way of helping the client and therapist towards a more successful treatment.
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      <pubDate>Fri, 29 Nov 2019 11:30:34 GMT</pubDate>
      <author>websitebuilder@yell.com</author>
      <guid>https://www.sportsmassage-works.com/myofascia-releasedae25e21</guid>
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      <title>Back, Neck, Shoulders</title>
      <link>https://www.sportsmassage-works.com/back-neck-shoulders9e1aa549</link>
      <description>Posture is important!</description>
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  Posture is important!

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                    Sitting at a desk all day in front of your computer can really put strain on your back, neck and shoulders.  Try and stretch every hour or so to avoid the neck and shoulders becoming stiff.  Shoulder rolls and arm stretch behind your back will help your shoulders.  Walk around to ease the back. Side neck stretches to help your release your neck.  If you need some release for your back, neck and shoulders please do get in touch with us.
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      <pubDate>Fri, 03 May 2019 10:12:09 GMT</pubDate>
      <author>websitebuilder@yell.com</author>
      <guid>https://www.sportsmassage-works.com/back-neck-shoulders9e1aa549</guid>
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      <title>Calling all Marathon runners!</title>
      <link>https://www.sportsmassage-works.com/calling-all-marathon-runners9f283bf9</link>
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  Are you almost ready for the London Marathon?

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                    Preparing for the London marathon can be daunting, but don't give up!  Help is on the way.  With some additional care and maintenance to compliment your training it is imperative to have a few massages prior to your run so you don't go into injury.  Keep stretching, keep warming up and down and take time out to relax!  Come and visit SR-Massage if you need to release some of the pain on those muscles and bring back some mobility and flexibility to ensure a great run when doing the London Marathon.
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      <pubDate>Wed, 17 Apr 2019 08:10:50 GMT</pubDate>
      <author>websitebuilder@yell.com</author>
      <guid>https://www.sportsmassage-works.com/calling-all-marathon-runners9f283bf9</guid>
      <g-custom:tags type="string">London,Marathon</g-custom:tags>
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      <title>Mother's Day</title>
      <link>https://www.sportsmassage-works.com/mother-s-dayd3bb9ec7</link>
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  Perfect opportunity to spoil your mum!

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                    Mum's are very busy! They are either picking up children, driving, cooking, doing washing, working, phoning, helping with homework or running a corporate office.  Either way mum's use practically every muscle in their body!  Why not treat your mum to a relaxing deep tissue massage or if they need something deeper to work out those knots, then focus on a Sports Massage!
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      <pubDate>Thu, 21 Mar 2019 13:14:18 GMT</pubDate>
      <author>websitebuilder@yell.com</author>
      <guid>https://www.sportsmassage-works.com/mother-s-dayd3bb9ec7</guid>
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      <title>Cervical (neck) exercises</title>
      <link>https://www.sportsmassage-works.com/cervical-neck-exercises3502c4b4</link>
      <description>This post will talk about neck (cervical) pain and how some stretches can help.</description>
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  Exercises to help your neck

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                    Even though most neck pain isn't a serious problem, it is however a common complaint especially if we sit a computer all day or slump on the sofa and watch TV!  We suffer from poor posture and we don't stretch regularly to help our muscles out of cramped positions.  The key is to avoid sprains, injuries, arthritis, pinched nerves by maintaining a good range of motion in the neck.  Cervical exercises are key components and  of a healthy back regime, by strengthening your cervical spine, keeping your neck flexible and mobile is key to feeling a stretch and not pain!
  
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      Neck Exercises that might help
    
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    Flexion stretch
  
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   -  sit or stand, keep neck, shoulders and torso straight.  With hands on back of neck, slowly pull chin toward your chest until you feel a stretch in the back of the neck.  Hold for x10 seconds and repeat x3 times.
  
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    Lateral stretch - 
  
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  sit or stand, keep neck, shoulders and torso straight.  Tilt your head so that your right ear moves toward your right shoulder until you feel a distinct stretch in the left slide of your neck.  Hold for x10 seconds and repeat x3 times.
  
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    Lateral isometric stretch - 


    
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  sit or stand, keep neck, shoulders and torso straight
  
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  Reach toward the small of your back with your left hand, bending your arm at the elbow.  Tilt your head toward your raised elbow until you feel the stretch in the side of the neck.  Press you head into the palm of you hand as you try to tilt your ear to your shoulder, holding the position static.  Hold for x10 seconds and release.  Repeat x3 times on each side.
  
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    Rotation stretch - 


    
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  sit or stand, keep neck, shoulders and torso straight. Place your right palm against your forehead.  turn your head slowly to the right, moving gently until you feel a stretch in the left side of your neck.  Hold for x10 seconds.  Move your head back to the forward position.  Relax. Repeat with left palm against forehead.  Repeat entire sequence x5 times.
  
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    Extension stretch - 


    
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  sit or stand, keep neck, shoulders and torso straight. Keep your chin level, look straight ahead.  Gently bend your head backward so that your eyes are looking up at the ceiling - stop when you feel a stretch in the font of your neck.  Hold for x10 seconds and then repeat x3 times.
  
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      <pubDate>Tue, 19 Jun 2018 12:10:29 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/cervical-neck-exercises3502c4b4</guid>
      <g-custom:tags type="string">neck,pain,strecthes,cervical,back,spine,flexion,extension,lateral,rotation</g-custom:tags>
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      <title>Frozen shoulder</title>
      <link>https://www.sportsmassage-works.com/frozen-shoulderfd58ce8e</link>
      <description>Causes, symptoms and exercises</description>
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  Frozen Shoulder - causes, symptoms &amp;amp; exercises

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    Frozen shoulder 
  
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  is a common condition in which the shoulder stiffens, reducing its mobility.
  
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    Frozen shoulder, medically referred to as adhesive capsulitis, is a disorder in which the shoulder capsule, the connective tissue surrounding the glenohumeral joint of the shoulder, becomes inflamed and stiff. Movement of the shoulder is severely restricted. 
    
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    &lt;!--StartFragment--&gt;                            The term "frozen shoulder" is often used incorrectly for arthritis, but these two conditions are unrelated. Frozen shoulder refers specifically to the shoulder joint, while arthritis may refer to other or multiple joints. It commonly affects people aged between 40 and 60 years, and it is more likely in women than in men. It is estimated to affect about 3% of people.  It can affect one or both shoulders.
    
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    &lt;!--StartFragment--&gt;                            The treatment of a frozen shoulder usually requires an aggressive combination of anti-inflammatory medication, cortisone injection(s) into the shoulder, and physical therapy. Without aggressive treatment, a frozen shoulder can be permanent.
    
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    &lt;!--StartFragment--&gt;                            Diligent physical therapy is often key and can include ultrasound, electric stimulation, range of motion exercise maneuvers, ice packs, and eventually strengthening exercises. Physical therapy can take weeks to months for recovery, depending on the severity of the scarring of the tissues around the shoulder. 
    
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    It is very important for persons with a frozen shoulder to avoid re-injuring the shoulder tissues during the rehabilitation period. These individuals should avoid sudden, jerking motions of or heavy lifting with the affected shoulder.
    
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    Massage treatments done regularly can help in alleviating the shoulder pain and loosening or relaxing the stiff shoulder muscles. Other treatments done for frozen shoulder also include heat therapy, home exercises, physical therapy, non-steroidal anti-inflammatory medications (NSAIDs) and steroid injections. Immediate treatment leads to faster recovery, however, it can take anywhere from 12 to 18 months to completely restore the shoulder range of motion. Usually conservative treatments are sufficient for relief from frozen shoulder, but in some cases surgery may be required in order release the contracted shoulder joint capsule.
    
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    Massage


    
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    &lt;!--StartFragment--&gt;                            is very beneficial in treating frozen shoulder as it increases the blood circulation to the injured region and also reduces the formation of scar tissue. Regular massage should be done to reduce the muscle stiffness. The pain and stiffness usually gets relieved after several massage treatments.
    
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    &lt;!--EndFragment--&gt;                              It however, does not necessarily fix the frozen shoulder, but rather helps reduces pain.
    
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        Exercises:
      
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   (


  
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  &lt;!--StartFragment--&gt;                      Exercises should be guided by a doctor, an osteopath, or a physical therapist) 
  
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    Crossover arm stretch:
  
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   Holding the upper arm of the affected side, gently pull the arm across in front of you, under the chin. Hold for 30 seconds. Relax and repeat.
  
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      Pendulum stretch:  
    
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    Stand with the shoulders relaxed. Lean forward with the hand of the unaffected arm resting on a table. Let the affected arm hang down vertically and swing in a small circle, around 1 foot in diameter. Increase the diameter over several days, as you gain strength.
  
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      Towel stretch:  
    
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    Grab both ends of a towel behind your back. With the good arm, pull the towel, and the affected arm, up toward the shoulder. Repeat 10 to 20 times a day.
  
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    &lt;a href="https://www.health.harvard.edu/shoulders/stretching-exercises-frozen-shoulder" target="_top"&gt;&#xD;
      
                      
      C
    
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    &lt;a href="https://www.health.harvard.edu/shoulders/stretching-exercises-frozen-shoulder" target="_top"&gt;&#xD;
      
                      
      lick here for more exercises
    
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      <pubDate>Tue, 22 May 2018 08:17:25 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/frozen-shoulderfd58ce8e</guid>
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      <title>Muscle imbalance</title>
      <link>https://www.sportsmassage-works.com/muscle-imbalancec98572b3</link>
      <description>Did you know that muscle imbalance is relative to the individual. For example muscles on one side will become more developed than the other - like a tennis or golf player who is either right handed or left handed and exercises a dominant part of the body.</description>
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  This is a subtitle for your new post

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                    Did you know that muscle imbalance is relative to the individual. For example muscles on one side will become more developed than the other - like a tennis or golf player who is either right handed or left handed and exercises a dominant part of the body.
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      <pubDate>Sat, 07 Apr 2018 08:49:32 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/muscle-imbalancec98572b3</guid>
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    <item>
      <title>Palpation</title>
      <link>https://www.sportsmassage-works.com/palpation622a2bea</link>
      <description>The importance of palpation - the therapist can identify changes in texture, tension or actual damage in the soft tissue. Many of these will be localised - so by applying advanced techniques, soft tissue release and trigger points will contribute towards the healing process.</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  Why is palpation important?

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                    The importance of palpation - the therapist can identify changes in texture, tension or actual damage in the soft tissue. Many of these will be localised - so by applying advanced techniques, soft tissue release and trigger points will contribute towards the healing process.
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      <pubDate>Thu, 29 Mar 2018 08:59:46 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/palpation622a2bea</guid>
      <g-custom:tags type="string">palpation,tension,tissue,texture</g-custom:tags>
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    <item>
      <title>Why have a consultation prior to massage treatment?</title>
      <link>https://www.sportsmassage-works.com/why-have-a-consultation-prior-to-massage-treatmentb4007223</link>
      <description>Why is it important to have Consultation before treatment? To provide safe and effective treatments, the consultation is there to check if there are any contraindications to massage - i.e. anything that prohibits massage treatment as it may increase symptoms / create problems.</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  Why client consultations are important

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&lt;/h3&gt;&#xD;
&lt;div&gt;&#xD;
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    &lt;!--StartFragment--&gt;                          Why is it important to have Consultation before treatment? To provide safe and effective treatments, the consultation is there to check if there are any contraindications to massage - i.e. anything that prohibits massage treatment as it may increase symptoms / create problems.
  
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    &lt;!--EndFragment--&gt;  &lt;/p&gt;&#xD;
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      <pubDate>Tue, 27 Mar 2018 09:03:02 GMT</pubDate>
      <author>websitebuilder@yell.com</author>
      <guid>https://www.sportsmassage-works.com/why-have-a-consultation-prior-to-massage-treatmentb4007223</guid>
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    <item>
      <title>Tissue Flexibility</title>
      <link>https://www.sportsmassage-works.com/tissue-flexibilityc16b7a14</link>
      <description>Tissue flexibility - Massage is able to stretch specific localised areas of tissue in a way that may not be possible for functional exercise.  Deep longitudinal stroking can stretch the tissues by drawing them apart and in all possible directions.</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  This is a subtitle for your new post

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    &lt;!--StartFragment--&gt;                          Tissue flexibility - Massage is able to stretch specific localised areas of tissue in a way that may not be possible for functional exercise.  Deep longitudinal stroking can stretch the tissues by drawing them apart and in all possible directions.
  
                    &#xD;
    &lt;!--EndFragment--&gt;  &lt;/p&gt;&#xD;
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      <pubDate>Tue, 27 Mar 2018 09:01:17 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/tissue-flexibilityc16b7a14</guid>
      <g-custom:tags type="string">tissue,flexibility,stroking,exercise</g-custom:tags>
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    <item>
      <title>Adhesions &amp; Fibrous tissue - Part 3</title>
      <link>https://www.sportsmassage-works.com/adhesions-fibrous-tissue-part-329b6a3ba</link>
      <description>Adhesions &amp; fibrous tissue part 3 - frictions loosen knots, increasing blood flow which stimulates healing and continues the breakdown process.  Often a large knot will appear to have reduced by 10% at the end of a massage, but when palpated 3-4 days later, it can reduce 20-30% .</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  This is a subtitle for your new post

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    &lt;!--StartFragment--&gt;                          Adhesions &amp;amp; fibrous tissue part 3 - frictions loosen knots, increasing blood flow which stimulates healing and continues the breakdown process.  Often a large knot will appear to have reduced by 10% at the end of a massage, but when palpated 3-4 days later, it can reduce 20-30% .
  
                    &#xD;
    &lt;!--EndFragment--&gt;  &lt;/p&gt;&#xD;
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      <pubDate>Tue, 27 Mar 2018 08:59:47 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/adhesions-fibrous-tissue-part-329b6a3ba</guid>
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    <item>
      <title>Adhesions &amp; Fibrous tissue - Part 2</title>
      <link>https://www.sportsmassage-works.com/adhesions-fibrous-tissue-part-2547625fe</link>
      <description>Adhesions &amp; fibrous tissue part 2 - when a large fibrous knot of compacted tissue has formed there may be little or no circulation running through it &amp; a natural healing process cannot take place, however, friction can loosen the knot and allow blood flow more easily through it.</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  This is a subtitle for your new post

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    &lt;!--StartFragment--&gt;                          Adhesions &amp;amp; fibrous tissue part 2 - when a large fibrous knot of compacted tissue has formed there may be little or no circulation running through it &amp;amp; a natural healing process cannot take place, however, friction can loosen the knot and allow blood flow more easily through it.
  
                    &#xD;
    &lt;!--EndFragment--&gt;  &lt;/p&gt;&#xD;
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      <pubDate>Tue, 27 Mar 2018 08:58:30 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/adhesions-fibrous-tissue-part-2547625fe</guid>
      <g-custom:tags type="string">blood,flow,loosen,friction</g-custom:tags>
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/93f13c26/dms3rep/multi/SR-M+photo+b2.jpg">
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    <item>
      <title>Adhesions &amp; Fibrous Tissue - Part 1</title>
      <link>https://www.sportsmassage-works.com/adhesions-fibrous-tissue-part-13debe4b3</link>
      <description>Adhesion's &amp; fibrous tissue - are created by scar tissue that cause the real problem in tissue function.  For muscle to function, fibres need to glide smoothly together alongside one another.  Over time a local area of muscle fibres can mat together into a hard lump/knot.</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  This is a subtitle for your new post

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    &lt;!--StartFragment--&gt;                          Adhesion's &amp;amp; fibrous tissue - are created by scar tissue that cause the real problem in tissue function.  For muscle to function, fibres need to glide smoothly together alongside one another.  Over time a local area of muscle fibres can mat together into a hard lump/knot.
  
                    &#xD;
    &lt;!--EndFragment--&gt;  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Tue, 27 Mar 2018 08:52:15 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/adhesions-fibrous-tissue-part-13debe4b3</guid>
      <g-custom:tags type="string">adhesions,fibrous,tissue,lump,knot</g-custom:tags>
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/93f13c26/dms3rep/multi/SR-M+photo+b2.jpg">
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    <item>
      <title>How does massage help injury recovery?</title>
      <link>https://www.sportsmassage-works.com/how-does-massage-help-injury-recoverye2fcde77</link>
      <description>Why can massage help injury recovery?  Massage is a natural therapy &amp; the principal method of treating musculoskeletal problems.  Minor injuries are most common but if not dealt with can lead to problematic conditions.  Massage helps prevent injury but also posture and stress.</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
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  &lt;img src="https://irp-cdn.multiscreensite.com/93f13c26/dms3rep/multi/a467396d-931e-4ec9-8274-1056d1143092.jpg" alt="" title=""/&gt;&#xD;
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    &lt;!--StartFragment--&gt;                          Why can massage help injury recovery?  Massage is a natural therapy &amp;amp; the principal method of treating musculoskeletal problems.  Minor injuries are most common but if not dealt with can lead to problematic conditions.  Massage helps prevent injury but also posture and stress.
  
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      <pubDate>Tue, 27 Mar 2018 08:50:22 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/how-does-massage-help-injury-recoverye2fcde77</guid>
      <g-custom:tags type="string">muscle,injury,recovery</g-custom:tags>
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    <item>
      <title>Your posture</title>
      <link>https://www.sportsmassage-works.com/your-posturecfd9ab43</link>
      <description />
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  How you sleep, sit, walk, run is key to your posture well-being

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    &lt;!--StartFragment--&gt;                          Has it occurred to you that your posture could be the reason why you are struggling with tight neck, shoulders and back?  Being self aware on how we sit, stand and sleep is key to maintaining a healthy posture.  Need some release on those muscles?
  
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    &lt;!--EndFragment--&gt;  &lt;/p&gt;&#xD;
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      <pubDate>Tue, 27 Mar 2018 08:48:45 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/your-posturecfd9ab43</guid>
      <g-custom:tags type="string">posture,sleep,walk,run</g-custom:tags>
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/93f13c26/dms3rep/multi/deztxgjh.jpg">
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    <item>
      <title>Overuse of muscles</title>
      <link>https://www.sportsmassage-works.com/overuse-of-muscles3d1c8ccc</link>
      <description />
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  Are you over doing it at the gym or not stretching enough?

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    &lt;!--StartFragment--&gt;                          Overuse of muscles.  Are your muscles being over-used with no time to repair in between workouts / training?  It can develop over a period of time and you might not be aware of it, but becomes apparent when areas are hard &amp;amp; tense compared to surrounding tissue. Treatment is key!
  
                    &#xD;
    &lt;!--EndFragment--&gt;  &lt;/p&gt;&#xD;
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      <pubDate>Tue, 27 Mar 2018 08:46:14 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/overuse-of-muscles3d1c8ccc</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/93f13c26/dms3rep/multi/tdjb.jpg">
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    <item>
      <title>Massage Techniques - frictions and deep stroking</title>
      <link>https://www.sportsmassage-works.com/massage-techniques816a09ec</link>
      <description>What are frictions &amp; deep stroking massage techniques used for? They are most effective when dealing with scar tissue, fibrous adhesions and muscle tension.  They are  supported by general stroking &amp; kneading, preparing the tissues to be easier to work deeper into them.</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  Frictions and deep stroking

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&lt;div&gt;&#xD;
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    &lt;!--StartFragment--&gt;                          What are frictions &amp;amp; deep stroking massage techniques used for? They are most effective when dealing with scar tissue, fibrous adhesions and muscle tension.  They are  supported by general stroking &amp;amp; kneading, preparing the tissues to be easier to work deeper into them.
  
                    &#xD;
    &lt;!--EndFragment--&gt;  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Tue, 27 Mar 2018 08:42:48 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/massage-techniques816a09ec</guid>
      <g-custom:tags type="string">scar,tissue,adhesions,fibrous,muscle,tension,stroking,kneading</g-custom:tags>
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/93f13c26/dms3rep/multi/Back+Massage.jpg">
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    <item>
      <title>Question of the day - do we provide shower facilities on site?</title>
      <link>https://www.sportsmassage-works.com/post-titlecade7097</link>
      <description>No we don't, but we do use towels to help absorb any oils/lotions.</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  Question of the day:  Do we have shower facilities on site?

                &#xD;
&lt;/h3&gt;&#xD;
&lt;div&gt;&#xD;
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                    Question of the day: At SR-Massage, do we have shower facilities at the venue for post massage treatment - no, but we do use towels to help absorb any oils/lotions.
  
                    &#xD;
    &lt;!--EndFragment--&gt;  &lt;/p&gt;&#xD;
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      <pubDate>Tue, 27 Mar 2018 08:39:47 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/post-titlecade7097</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/93f13c26/dms3rep/multi/deztxgjh.jpg">
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    <item>
      <title>Why do muscles hurt or ache?</title>
      <link>https://www.sportsmassage-works.com/my-first-blog-postc6942a86</link>
      <description>Why do muscles hurt or ache?  Muscles often become tight, knotted or tense due to tension, stress, overuse &amp; minor injuries. Pain is usually localised, affecting just a few muscles or a small part of your body. If you would like treatment visit: www.sr-massage.co.uk</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
                  
  It's official, I have a blog and I know how to use it.

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&lt;div&gt;&#xD;
  &lt;img src="//dd-cdn.multiscreensite.com/blog/blog_post_image.png" alt="" title=""/&gt;&#xD;
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&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    
                    I have finally decided to take the plunge and add a blog to my site. I always wanted an easy way to share information with visitors and I'm super excited to start this journey. Keep coming back to my site and check for updates right here on the blog.
                  &#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Tue, 27 Mar 2018 08:34:06 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/my-first-blog-postc6942a86</guid>
      <g-custom:tags type="string">muscles,ache,knot,tight,stress,overuse,injuries</g-custom:tags>
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/93f13c26/dms3rep/multi/SR-M+photo+1.jpg">
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    <item>
      <title>Aches and pains are wearing me down!</title>
      <link>https://www.sportsmassage-works.com/10-reasons-you-should-love-blogging059131b3</link>
      <description>“Sometimes we don’t even realise how our aches and pains are bringing us down until we’ve had massage treatment and feel such a relief” At SR-Massage, my main aim is for you to leave feeling much better than when you walked in! If you need treatment visit: www.sr-massage.co.uk</description>
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  Blog posts are a great way to get recognized within your community and share your voice. Here are the top 10 reasons you should love writing blog posts.

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    Anyone can make one:
  
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  For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top. 
  
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    The writer can show their personality:
  
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  In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.
  
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    Blogs are a great form of mass communication:
  
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  You can help people, learn new things, entertain your audience-the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.
  
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    You can make money:
  
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  Get the right blog going and you can make a lot of money through advertising and sponsored posts.
  
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    It allows people to craft better thoughts:
  
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  Instead of reading haphazard, uneducated Facebook statuses, it's much better to see people's thought process in a well-written blog post.
  
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    You can establish a community:
  
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  Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.
  
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    Good for SEO:
  
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  Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.
  
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    It brings people back to your site:
  
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  If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.
  
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    It's free:
  
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  It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there's nothing to stop you.
  
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    You can establish yourself as a thought leader:
  
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  A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!
  
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  What else do you love about blogs? Let me know!
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      <pubDate>Tue, 27 Mar 2018 08:34:06 GMT</pubDate>
      <author>0017445160 (S ROBERTS)</author>
      <guid>https://www.sportsmassage-works.com/10-reasons-you-should-love-blogging059131b3</guid>
      <g-custom:tags type="string">aches,pains,relief,mobility,flexilbility</g-custom:tags>
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